Field Kits / The Founder Kit
The Founder Kit
Five skills for the part before and after the build: validate demand against real user voice instead of your own optimism, lock positioning and pricing with a proper market map, then run the three organic channels that actually carry indie products — Reddit, X, and a product SEO site.
$45 bought single — you save $16
IN THIS KIT
5 skillsDemand Validation Engine
BUILD, SLICE-OK, PIVOT, or KILL — decided from public evidence, before you burn a build.
v1.0.0 · updated 2026-07-17 · field report included
Positioning Market Map
Forces the ICP, the competitor matrix, and a UVP that isn't fuzz. One doc, no code.
v1.0.0 · updated 2026-07-17 · field report included
Product SEO Site Builder
A guide page per long-tail keyword, SERP-gated. Organic traffic your product owns.
v1.0.0 · updated 2026-07-17 · field report included
Reddit Growth System
Grow on Reddit without getting banned. Recon the rules, earn standing, queue by hand.
v1.0.0 · updated 2026-07-17 · field report included
X Growth System
Run the X API two ways: read the firehose for pennies, post under cost + ban governors.
v1.0.0 · updated 2026-07-17 · field report included