Growth Skills for Claude Code: Reddit, X, Video, SEO & AI Visibility

Growth is where most indie products go quiet — not because the build is bad, but because nobody found it. These are the Claude Code growth skills that carry a product from shipped to found, sorted in the order you'd actually run them: earned community first, then the rented social channels — text on X, then faceless short-form video — then traffic you own, and finally the newest surface, whether AI engines name you at all. Five skills. Each one ships a captured field report: real output from a documented run, readable before you pay. One-time $9 each, compatible with Claude Code, claude.ai & Codex, ported from a factory that shipped 15+ App Store apps.

The arc, requisitioned in order.

Start where the users already are: Reddit growth

Reddit Growth System. Earned community is the fastest lane to your first real users — the people already arguing about the problem you solved. It's also the fastest way to get an aged account banned if you walk in cold and drop a link. The job here is recon before you draft: read each subreddit's actual rules, map where you have standing, queue posts by hand. The field report is a five-sub classification pass, and it corrects two guesses you'd otherwise ship wrong. r/SaaS is not a weekly-thread-only sub — it allows direct promotion under a roughly 60-day cadence cap, a better lane than you'd have assumed. r/HVAC won't let you post at all without a mod-verified trade license. What the field report proves: the skill surfaces the real rule per sub before you draft, not after a removal teaches it to you.

Post under cost: X growth

X Growth System. Once you've got something to say, X is the paid-but-cheap channel — build-in-public, launch threads, replies. "Cheap" only holds if you know the meter. The skill runs the X API two ways: read the firehose for pennies, and post under hard cost and ban governors so a campaign's price is known before a single call fires. The field report is the governor's own math: on X's published pay-per-use table, a write containing a URL runs $0.20 — 200x the cost of an owned read. What the field report proves: the price of every post is known up front, so a launch thread can't quietly run up a bill you didn't budget.

Get organic reach on video: short-form

Short-Form Video Growth Engine. X is text; the biggest organic-discovery surface for a consumer app is faceless short-form video — TikTok, Reels, Shorts — where you never show your face and one shoot repurposes three ways. The skill turns a value⇄pain matrix into content pillars, a hook bank held to a strict word-count rubric (the hook has to land inside three seconds), shot-listed 30–60s scripts, and a dated posting calendar. The field report runs the whole engine for a faceless plant-care app and ends on its own hardest truth: the biggest risk to installs isn't the videos — it's an App Store listing that still reads like a placeholder, so every post pre-sells a click that lands on an unconfirmed promise. What the field report proves: it's built as a repeatable system for many at-bats, not a virality promise — it states its N-of-1 honesty up front, keeps the disclosure toggle on every post, and hands off to ASO instead of papering over a weak listing.

Build traffic you own: product SEO

Product SEO Site Builder. Reddit and X are rented ground — the platform sets the rules and can change them. A product SEO site is traffic you own: one guide page per long-tail keyword, compounding while you sleep. The discipline that separates this from doorway spam is a SERP gate — every candidate keyword is checked against the live page 1 before a page gets written. The field report shows the gate cutting both ways. "log expenses by voice" cleared it: page 1 was two thin forum threads and a weak listicle — winnable by a genuinely useful page. A keyword whose page 1 was official docs and major-publisher roundups landed in the Dropped log with the reason recorded. What the field report proves: it only builds pages that can actually rank, never thin filler that earns a penalty instead of traffic.

Check the new surface: AI visibility (GEO/AEO)

AI Visibility Audit. A growing share of buyer research never touches a results page — it happens inside ChatGPT, Perplexity, and Google's AI Overview. This is a different question from SEO: not "do I rank a blue link" but "am I named and cited inside the synthesized answer." The skill fires a frozen prompt set across those engines and scores mention, citation, and share-of-voice against a named competitor set. The field report's tell is its honesty: it labels its own sample N=1 and refuses to dress a pilot as a production audit. What the field report proves: a tool that won't inflate its own confidence is the only kind you can trust to grade yours.

The order, and why it holds

Read the five back-to-back and the sequence isn't arbitrary. Reddit gets you in front of people who already have the problem — cheap, fast, feedback attached. X keeps you visible while you build, at a price you can see per call. Short-form video buys organic reach the algorithm hands out for free — if the hook earns the first three seconds. Product SEO plants ground you keep no matter what a platform decides next quarter. And the AI Visibility Audit measures the surface that's quietly eating the top of the funnel — worth checking only once you've got pages and mentions for an engine to cite. Run one channel or run all five; the arc is the same whether you're launching or reviving.

Buy the set: the Founder Kit

Individually these are $9 apiece. The Founder Kit issues the validate-then-grow set for $29 — four of the growth skills above (Reddit, X, Product SEO and the AI Visibility Audit) plus the two that come before them, Demand Validation Engine and Positioning Market Map. The logic is the whole desk-work arc in one requisition: validate demand against real user voice instead of your own optimism, lock positioning and pricing with a proper market map, then go get found on the organic channels and check whether the AI engines carry your name. Six skills, cheaper than buying them apart. The short-form video engine sits outside the kit on purpose — it's a different kind of work, a shoot-and-post cadence rather than a one-pass desk task, so it's sold on its own for when you're ready to run video.

A closing note on what none of these do: they don't post for you. The Reddit and X skills handle recon, drafting, and cost governance; you submit each item by hand — because that's what keeps an aged account alive and a budget intact. The SEO builder writes pages; you publish them. The visibility audit only reads. Every one ships its field report up front, so you're buying proven gear, not a promise. Requisition the channel you're weakest on, or take the Founder Kit and run the full arc.